Senior category manager

Job Title: Senior Category Manager

Name: Neil Pallant

Company: Campbell Grocery Products

Professional Qualification(s):

BA Retail Marketing Studied at Manchester Metropolitan University A Levels in Politics and Government History 8 GCSE’s

Brief overview of your job: 

I am the Senior Category Manager for our Meal Solutions Business (which includes our Homepride sauces, Campbell’s soups and Fray Bentos pies). I’m also a member of the cross-functional Meal Solutions Business Team

What does your job involve?

  • Creating category strategies and overseeing their execution• Engaging with our retail partners on the relevant categories – advising on how to drive future growth
  • Liaising with our internal account teams to ensure they share all relevant consumer and shopper insights with our customers and build them into joint business plans where appropriate
  • Working within a cross functional Business Team to ensure the retail perspective is taken into account for all business decisions
  • Ensuring that, as a Business Team, we create and execute a 3 year plan to hit the required financial and consumer targets.

What do you most like about your job?

  • The split between building internal and external relationships
  • Making decisions on the future of our brands
  • The different challenges
  • I never stop learning about how our consumers behave

What skills are required in your job?

  • Need to be open and candid
  • Good interpersonal skills
  • Need to ensure the consumer and the shopper are at the heart of all our decisions

What is your advice to people looking for a career in the food & grocery industry?

  • Gain a broad depth of experience
  • Consistently challenge your thinking
  • Be prepared for change on a daily basis!
  • When you look at the consumer don’t forget about the shopper!

Career so far:

J Sainsbury – various management positions
Bestfoods – Category Marketing Manager / Senior National Account Manager
H J Heinz – Senior National Account Manager
Campbells Soup Company – Senior National Account Manager