Marketing Executive

Name: Alex Cacouris

Company: Burger King

Professional Qualification(s):

10 O levels, 3 A levels, BSc (Hons) Managerial & Administrative Studies

Brief Job Description 

Working with our franchisees in Hungary, Poland and Malta, managing their promotional calendar, media planning or developing the kids and family business as regional responsibility.

My career so far…

1995 – 1997 Youth worker based at a church in north Birmingham
1997 – 1999 Financial analyst in group planning & reporting, UDV, London
1999 – 2000 Marketing & supply assistant, Burger King, Uxbridge
2000 – present Marketing executive, Burger King, Uxbridge

What does your job involve in a typical day? 

I can very thankfully say that there is not a typical day because the breadth of this role means a great deal of flexibility is needed to juggle a number of key responsibilities through the week.

My day may involve the following:

0900 – 1030 Respond to weekend emails and prioritise actions for the day and the rest of the week

1030 – 1200 Speak to my franchisee marketing colleagues in Hungary and Malta to pick up how sales have been over the weekend and discuss a couple of matters arising from external factors affecting the business and respond to that.

1200 – 1300 Lunch

1300 – 1400 Complete an internal monthly marketing review with analysis of sales, traffic through the door and key issues and actions for both my countries and our broader regional responsibilities in the Middle East and Turkey

1400 – 1600 Focus for a couple of hours on a regional responsibility of kids programmes for the region. The breadth of markets we work in are both culturally and economically diverse and therefore we need to work at a very local level to maximise the effectiveness of our programmes

1600 – 1700 Work on some background information for our global newsletter referring to successes and trends in the market place

1700 – 1800 Clear any outstanding emails

What do like most about your job?

The variety of the role that means no day is the same. The market place brings constant change and challenge which means tasks vary from longer term strategic ones to short term snap decisions

What skills are required in your job?

The ability to manage several tasks at once. Good communicating and influencing ability with franchisees. I also have to be good at decision making, with clear, well thought out thinking often needed in tight timeframes

How many people work for you?


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