Job profile: Business account executive

Job Title

Business Account Executive


Marie Cowans


Scottish Courage Brands Ltd

Professional Qualification(s):

11 GCSE’s 2 A Levels, HND Applied Biology, BSc Hon. Pharmacology

Degree studied at University of Sunderland

Brief Job Description

Business Account Executive – Nisa Retail

Manage 8 accounts within the Nisa Buying group. (Involving approx. 900 stores)

My career so far…

  • University
  • Field sales representative Office International (Cold calling, managing existing customer base, establish territory)
  • Retail Development Advisor SCB Ltd (Cold calling, managing existing customer base, establish territory)
  • Commercial Business Planning Exec. (Developing Company Business Planning strategy and project management work)
  • Business Account Executive (As discussed below.)

What does your job involve in a typical day?

Manage all aspects of Business Partnership within 8 members of Nisa buying group.

This includes setting sales strategies with customers, facilitating marketing activity to develop brand equity, source marketing support for individual account activity, retro claims, pricing, SAP account data management(IT system), pricing queries, projects with category management & merchandising. Negotiate trading terms. Produce a Business Plan per account, implement, monitor and review to optimise profit for all parties. Daily discussions with customer service, revenue management, distributions, finance, demand planning and marketing to facilitate the achievement of operational excellence within each account. Monitor orders, gross margins, net sales values, claims and query management system on a daily basis. Monitor against target and record results.
Project work also takes up a lot of my time. I am a member of varies project groups e.g. Quality Awards submission, internal auditors etc.

What do you like most about your job?

Variety, contact with people, learning new skills, improving currents systems, setting strategies, looking at the market and consumer trends.

What skills are required in your job?

People skill, organisation, and negotiation skills, selling skills. Ability to see a task through to completion. A “can do” attitude with results focused approach.

What is your advice to people looking for a career in the food and grocery industry?

Work hard, be focused, aim high and have a plan how to get there but be flexible with how you get there. Don’t be put off by obstacles in your way.
Be organised and take opportunities when they arise.

Useful resources:

Business development CV template (with example content)

Account manager CV template (with example content)