Senior category manager

Job Title: Senior Category Manager
Name: Neil Pallant

Company: Campbell Grocery Products

Professional Qualification(s):
BA Retail Marketing Studied at Manchester Metropolitan University A Levels in Politics and Government History 8 GCSE’s

Brief overview of your job: 
I am the Senior Category Manager for our Meal Solutions Business (which includes our Homepride sauces, Campbell’s soups and Fray Bentos pies). I’m also a member of the cross-functional Meal Solutions Business Team
What does your job involve?
• Creating category strategies and overseeing their execution

• Engaging with our retail partners on the relevant categories – advising on how to drive future growth

• Liaising with our internal account teams to ensure they share all relevant consumer and shopper insights with our customers and build them into joint business plans where appropriate

• Working within a cross functional Business Team to ensure the retail perspective is taken into account for all business decisions

• Ensuring that, as a Business Team, we create and execute a 3 year plan to hit the required financial and consumer targets.

What do you most like about your job?

• The split between building internal and external relationships

• Making decisions on the future of our brands

• The different challenges

• I never stop learning about how our consumers behave

What skills are required in your job?
• Need to be open and candid

• Good interpersonal skills

• Need to ensure the consumer and the shopper are at the heart of all our decisions

What is your advice to people looking for a career in the food & grocery industry?
• Gain a broad depth of experience

• Consistently challenge your thinking

• Be prepared for change on a daily basis!

• When you look at the consumer don’t forget about the shopper!

Career so far:
J Sainsbury – various management positions
Bestfoods – Category Marketing Manager / Senior National Account Manager
H J Heinz – Senior National Account Manager
Campbells Soup Company – Senior National Account Manager