Job Title: Senior Category Manager
Name: Neil Pallant
Company: Campbell Grocery Products
Brief overview of your job:
I am the Senior Category Manager for our Meal Solutions Business (which includes our Homepride sauces, Campbells soups and Fray Bentos pies). Im also a member of the cross-functional Meal Solutions Business Team
What does your job involve?
Creating category strategies and overseeing their execution
Engaging with our retail partners on the relevant categories – advising on how to drive future growth
Liaising with our internal account teams to ensure they share all relevant consumer and shopper insights with our customers and build them into joint business plans where appropriate
Working within a cross functional Business Team to ensure the retail perspective is taken into account for all business decisions
Ensuring that, as a Business Team, we create and execute a 3 year plan to hit the required financial and consumer targets.
The split between building internal and external relationships
Making decisions on the future of our brands
The different challenges
I never stop learning about how our consumers behave
What skills are required in your job?
Good interpersonal skills
Need to ensure the consumer and the shopper are at the heart of all our decisions
What is your advice to people looking for a career in the food & grocery industry?
Consistently challenge your thinking
Be prepared for change on a daily basis!
When you look at the consumer dont forget about the shopper!
Career so far: