Senior Brand Manager – RibenaName: Rachel Harris
Degree studied at
Plymouth UniversityMy career so far…
From September 1995 to April 1999 I was on the Boots graduate training scheme. During this I completed a series of placements in buying, sales and brand management.
Since April 1999 I have worked for SmithKline Beecham, now GlaxoSmithKline, as a brand manager.
What does your job involve in a typical day?
I may have to check with New Product Development and manufacturing functions for launch dates and how the factory is progressing on output.
I will often have a meeting with the customer marketing department on the direction of promotions – who to target, what form of promotion or advertising to use etc.
New ideas have to have their incremental budget signed off, which will involve me presenting to senior management
What do you like most about your job?
What skills are required in your job?
How many people work for you?
What is your advice to people looking for a career in the food and grocery industry?