Marketing Operations ManagerName: Lee Rolston
Company: Interbrew UK Ltd
Degree studied at
Sheffield UniversityBrief job description
I’m responsible for promotional activity across the brands, planning activity and appropriate execution in our customers’ retail outlets.
My career so far…
After 18 months, I became a Key Accounts Executive, which meant I sold to the biggest value wholesalers within the Midlands. This role was more commercial and was all about building long-term relationships and all-round business planning. I had to educate the retailer to buy earlier, particularly making sure that stocks were always available over the busy Christmas period, to maximise sales for them, for the wholesaler, and for us.
At the same time, Interbrew also financed my study for the Chartered Institute of Marketing Diploma and gave me time off to study. After 14 months, I moved into my current position.
What does your job involve in a typical day?
The day is often varied and is a balance between planned long-term activity and planning for the unplanned. For example, England might have got through to the semi-finals or the weather might be unexpectedly nice and there’s an opportunity to sell a lot more beer. It’s my job is decide which brands to sell. If it’s a sports event, for instance, I need to know who might want to be associated with it. Then I have to think about whether we can supply the volume and take into consideration things like the barcoding system the customer uses and the delivery requirements. I use consumer insight information to look at the most relevant pack design and format – taking into account whether it has to fit into a domestic fridge, for example.
What do you like most about your job?
People are passionate about the brands they work for, including me. It’s a great environment to work in there’s a good team ethic and it’s a hardworking but fun culture. I run the football team and Stella have just sponsored our new kit!
What skills are required in your job?
How many people work for you?
What is your advice to people looking for a career in the food and grocery industry?