Job Title: Marketing ManagerName: James Eadie

Company: Coca-Cola Great Britain

Professional Qualification(s):
BA (Hons) in Physics from Oxford University. A-Levels in Physics, Chemistry, Maths & Further Maths. 11 GCSE’s.

Brief overview of your job: 
Ensuring Coca-Cola remains an enduringly strong and iconic brand in GB
What does your job involve?
• Develop a thorough understanding of GB consumers, their needs and their passions.

• Work with our bottling partners and agencies to develop and deliver marketing plans for Coca-Cola in GB.

• Develop a media and communication plans that does justice to the Coca-Cola brand, including the development of appropriately iconic advertising.

• Manage a team of superb people.

• Manage the product and packaging innovation pipeline for Coca-Cola and Diet Coke.

What do you most like about your job?
• The high calibre of people I work with across the Coca-Cola system and our agency partners.

• The responsibility of working on the world’s biggest brand and “standing on the shoulders of giants” who have preceded me.

• No two days are ever the same (and days rarely turn out as expected).

• I get to spend largely uninterrupted weekends with my wife and child.

What skills are required in your job?
• A maniacal zeal for consumer understanding.

• Harnessing the creativity, passion and enthusiasm of everyone we work with.

• Maintain focus and long-term perspective in the midst of day to day “fire-fighting”.

What is your advice to people looking for a career in the food & grocery industry?
• Focus on the transferable skills and competencies that you want to acquire for your future.

• Try to balance short-term reward vs long-term building of knowledge and skills.

• Seek a range of experiences (this could be within the same company).

Career so far:
Army Officer (Captain), British Army
Brand Manager, Procter & Gamble (Health & Beautycare)
GB Country Manager, Netarget Limited (French IT company)