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Job Title: Marketing ManagerName: James Eadie
Company: Coca-Cola Great Britain Professional Qualification(s): |
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Brief overview of your job:
Ensuring Coca-Cola remains an enduringly strong and iconic brand in GB What does your job involve? • Develop a thorough understanding of GB consumers, their needs and their passions. • Work with our bottling partners and agencies to develop and deliver marketing plans for Coca-Cola in GB. • Develop a media and communication plans that does justice to the Coca-Cola brand, including the development of appropriately iconic advertising. • Manage a team of superb people. • Manage the product and packaging innovation pipeline for Coca-Cola and Diet Coke. What do you most like about your job? • The responsibility of working on the world’s biggest brand and “standing on the shoulders of giants” who have preceded me. • No two days are ever the same (and days rarely turn out as expected). • I get to spend largely uninterrupted weekends with my wife and child. What skills are required in your job? • Harnessing the creativity, passion and enthusiasm of everyone we work with. • Maintain focus and long-term perspective in the midst of day to day “fire-fighting”. What is your advice to people looking for a career in the food & grocery industry? • Try to balance short-term reward vs long-term building of knowledge and skills. • Seek a range of experiences (this could be within the same company). Career so far: |
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