Job Title: Category Manager – Hot Snacking

Name: Ben Rickard

Company: Campbell Grocery Products

Professional Qualification(s):
Batchelor of Commerce and Administration – Marketing and Management double major Batchelor of Arts – Major in Politics

Brief overview of your job
Managing Hot Snacks categories, focussing on the convenience sector (including Tesco Express, Co-op, Independents, Spar, Nisa etc)What does your job involve?
• Range reviews on snack soup, canned veg and savoury carbs (pasta, rice and noodles)

• Merchandising recommendations

• Core range recommendations

• Representing the Sales function on NPD project teams and keeping the business updated on the status of in market NPD

• Implementing the tactics to deliver our category strategies. E.g. special packs, distribution drives, secondary siting, (ie. all merchandising, range, price and promotion levers).

• Liasing between our Sales and Marketing functions to ensure alignment of brand plans and strategies with account requirements and plans.

• Supporting our account teams with category-based insight and expertise.

What do you most like about your job?
• Variety of jobs, responsibilities and interaction, both externally and internally.

• Having links with many different aspects of the business, from trading to marketing, supply chain, finance and customer.

• Being involved in setting strategy and also implementing the tactics to deliver.

• The challenge, the pace and the people.

What skills are required in your job?
• Communication and relationship building

• Organisation and priority setting

• Influencing

• Creativity

• Leadership

• Project management

What is your advice to people looking for a career in the food & grocery industry?
• Get in to a blue chip FMCG any way you can, then work your way up/around. Getting in is the hardest part. Once you’re in, you’re in for life.

• Field sales is a good way in, as is trade marketing. Could start work in an agency and develop links/relationships with clients. Another good way in is via buying for a major supermarket.

• Temp/contract/interim work allows you a way in and often leads to permanent work.

• Work hard, put your hand up for any and all challenging assignments. Do them well and you’ll get recognition.

• If you see an opportunity to do things better, do it.

Career so far
Pathlore Software Corporation: Sales and Marketing Executive
Profile Publishing: New Business Manager