|Job Title: Category Manager Hot Snacking
Name: Ben Rickard
Company: Campbell Grocery Products
Brief overview of your job
Managing Hot Snacks categories, focussing on the convenience sector (including Tesco Express, Co-op, Independents, Spar, Nisa etc)What does your job involve?
Range reviews on snack soup, canned veg and savoury carbs (pasta, rice and noodles)
Core range recommendations
Representing the Sales function on NPD project teams and keeping the business updated on the status of in market NPD
Implementing the tactics to deliver our category strategies. E.g. special packs, distribution drives, secondary siting, (ie. all merchandising, range, price and promotion levers).
Liasing between our Sales and Marketing functions to ensure alignment of brand plans and strategies with account requirements and plans.
Supporting our account teams with category-based insight and expertise.
What do you most like about your job?
Having links with many different aspects of the business, from trading to marketing, supply chain, finance and customer.
Being involved in setting strategy and also implementing the tactics to deliver.
The challenge, the pace and the people.
What skills are required in your job?
Organisation and priority setting
What is your advice to people looking for a career in the food & grocery industry?
Field sales is a good way in, as is trade marketing. Could start work in an agency and develop links/relationships with clients. Another good way in is via buying for a major supermarket.
Temp/contract/interim work allows you a way in and often leads to permanent work.
Work hard, put your hand up for any and all challenging assignments. Do them well and youll get recognition.
If you see an opportunity to do things better, do it.
Career so far