Job Title Business Development Manager
Name: Julia Lott
Company: MBM Produce Ltd
Degree studied at?
Nottingham UniversityBrief job description
My main responsibility is the provision and analysis of market data and information, and the identification of trends and oppotunities, to give actionable insight to the business.My career so far…
Following a summer placement in the grocery buying department and their subsequent financial sponsorship of my final year’s study at university, I joined Sainsbury’s Supermarkets as a graduate trainee buyer in 1990. Of my nine years with Sainsbury’s, five were in the grocery buying departments, two were in marketing and two in produce buying.
After taking a career break and spending 8 months travelling, I joined MBM Produce Ltd as the Account Manager for the organic produce busines. I have now been in my current role as Business Development Manager for a year and a half.
What does your job involve in a typical day?
In order to understand the dynamics of the different markets, I am responsible for the buying in and assimilation of relevant market data from a number of different sources. Depending on the source, this data will arrive on a weekly, monthly or quarterly basis and I will then analyse it before providing the account managers and other relevant personnel within the company, with the salient points in a eable and manageable format.
To develop and implement marketing strategies we may need to commission consumer research and external marketing agencies. To ensure that we get as detailed and relevant an end result as possible, I provide the necessary background information on the current consumer, market dynamics and general potato market. I am then involved in ensuring that the research is to brief, assimilating the findings, putting them into a relevant and presentable format, identifying opportunities and formulating strategies.
From the various analysis work and market research, potential new customers are sometimes identified. Particularly if there is a retail angle I am often charged with the task od approaching such customers to try and obtain a supply scenario. This is often easier said than done!
What do you like most about your job?
The buzz of identifying and securing a new account.
Helping to make the comapny our customers’ key supplier.
What skills are required in your job?
How many people work for you?
What is your advice to people looking for a career in the food and grocery industry?
See the job description for Business Development Manager